Aftonbladet nominated for the INMA Global Media Awards

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Aftonbladet nominated for the INMA Global Media Awards
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Aftonbladet’s popular chat bots can take home the prestigious prize ina Global Media Awards.

The election friends are one of five initiatives that have the chance to win in the category “Best Use of AI in Customer-Facing Products”.

– We are incredibly proud to have created a service that really makes a difference for our readers and gives them the power to decide for themselves how they want to take part in journalism, says Martin Schori, AI and innovation manager at Aftonbladet.

  • Aftonbladet’s “election friends”, an AI-driven chatbot, is nominated for the prestigious ina Global Media Awards in the category “Best use of Ai in Customer-Facing Products”.
  • Chatboten offers users the opportunity to ask questions and get answers from a fact -checked database, which represents a new type of interactive journalism.
  • The winners of the international award will be announced at a gala in New York where the election friends compete against projects from Spain, Switzerland, Poland and New Zealand.

    • Ⓘ The summary is made with the support of AI tools from Openai and quality assured by Aftonbladet. Read our AI policy here.

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    The election friends, like launched before the EU and US electionsrepresents a whole new type of journalism where readers can ask questions and get answers directly from an extensive database with fact -checked information compiled by our journalists.

    In total, the chat bots answered almost 800,000 questions.

    Behind Aftonbladet’s election buddies lies hard work by the newspaper’s AI-Nav and editorial development team.

    – This shows that we can offer our audience new ways to take part in our journalism, on their terms and based on their level of knowledge, says Titti Jersler, editorial development manager at Aftonbladet.

    Is based on groundbreaking technology

    The election friends are based on a groundbreaking combination between technology and journalism. Instead of “just” reading articles, the audience was able to interact directly with the information, ask questions and get personal answers.

    Unlike other chat bots that rely on publicly available data or who go out and search the Internet, the election friends are linked to an extensive database with information collected, processed and reviewed by Aftonbladet’s journalists.

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    The full-screen gang behind the US buddy: upper row: Vasilio’s Hatciliamis, Sofia Boström, Patrik Syk, Daniel Kozlowski, Titti Jersler, Martin Schori. The middle row: Ulrika Andersson, Petter Svensson, Emilia Cederholm. Bottom row: Oskar Nyqvist, Rudolf Hersén, Katarzyna Rosiak, Elin Wieslander and Konrad Cronsioe. Photo: Björn Lindahl, Lotte Fernvall. Note! The picture is a montage!

    Is handed out at the gala in New York

    In the same category, projects from Spain, Switzerland, Poland and New Zealand compete. The winners will be revealed at a gala in New York in May.

    – We look forward to continuing to develop new ways to use AI to make journalism more accessible and engaging for everyone, says Titti Jersler.

    Here are all nominees in “Best use of ai in Customer-Facing Products”.

  • Praise, Madrid, Spain, “Verificicaudio”
  • Ringier, Zurich, Switzerland, “Beobachter Chatbot for Legal Advice”
  • Ringier Axel Springer, Warsaw, Poland, “AI-Powered Travel Planner: Revolutionising Content Marketing and Enhancing User Engagement for German Tourism”
  • Schibsted Media, Stockholm, Sweden, “Aftonbladet’s Election Buddies”
  • Stuff Group, Auckland, New Zealand “How Ai Is Helping An Indigenous Language Survive”

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