“It is difficult to reach out in such a huge noise as there is in the USA,” says producer Christer Björkman The evening paper.
Instead, he hopes that the competition will be able to make a comeback on American television next year.
“It is possible that it will be postponed until 2024,” says Björkman to Aftonbladet.
Christer Björkman is one of the architects behind the success of Melodifestivalen and the Eurovision Song Contest in the last 20 years.
Together with Peter Settman, among others, he launched an American version last year where artists from the various states competed against each other. Snoop Dogg and Kelly Clarkson were hosts.
Snoop Dogg was one of the hosts of the “American Song Contest”. Archive image.
But “American Song Contest” was a viewer flop, partly because it was broadcast at the same time as “Idol” on a competing channel and Björkman has been openly critical of the television company NBC for how the program was marketed.
— Being paired against “American idol” is roughly like being paired against Mello in Sweden, so it’s difficult, said Björkman to TT in May last year.