Before a specialty cheese store can call itself the best in the country, so-called mystery shoppers come along and a professional jury rates the store on more than two hundred points. “Is your sidewalk neat and clean? What does the paint job look like from the outside? Then they look inside: hygiene and food safety, for example, is a very important aspect, but also the labeling, allergen information and your range structure. And then finally they go to the cheese and see how specialized you are. But your product and professional knowledge is also very important.”
After eight years, Renkema Kaas is finally the best in the Netherlands: ‘The fact that he is no longer there gives an incredibly mixed feeling’
