(Finance) – Aeffea luxury company that brings together the brands Alberta Ferretti, Philosophy di Lorenzo Serafini, Moschino and Pollini announces that the subsidiary Moschino has reached a agreement with its historical licensee and partner Altanaa leading company in the clothing and accessories sector for children and teenagers.
The agreement relates to the assignment, starting from the sautumn / winter 2023 seasonof the production, marketing, distribution and sale of clothing items related to Moschino Baby, Kids and Teen collections (the Child Collections) at Moschino Kids a newly established company owned by Moschino and Altana, with a share of 70% and 30% respectively.
Altana, with which Moschino carries on a already widely consolidated collaboration relationship following years of fruitful collaboration, it will continue to carry out, in favor of Moschino Kids, activities related to the creation, promotion and marketing of the Children’s Collections. The decision to set up Moschino Kids in partnership with Altana testifies to Moschino’s appreciation of a specific player in the market and the desire to achieve new and important growth objectives.
The new structure will also allow Moschino to intervene directly on the management and development of the Children’s Collections integrating them in the best possible way in the management of the overall business of the company, in the image of the company and of the Moschino brand, as well as to continue in its project of commercial penetration and harmonization of the image of its brand.