Behind the advertising is the beauty clinic Akademikliniken, and their campaign has been met with criticism. In one and a half days, 114 notifications have been submitted to the Advertising Ombudsman. An unusually high figure says Peter Knutsson, who is the advertising ombudsman.
– Normally we get one to three per case. Many people experience the advertising as offensive, he tells SVT.
The criticism has, among other things, been run by the influencer Flora Wiström, who on his social media has urged his followers to report the ads.
Responds to the criticism
In a written statement, the Academic Clinic has defended its campaign and says it is carefully thought out.
“We at Akademikliniken do not want to join in and create any ideals or cement a certain” look “. The message is also carefully thought out. We wanted to minimize the risk that someone perceives our communication as being wrong with their body. In the playful text in the ads, it is clear that we are talking to those who are already considering a change today. ”
See more about the mentioned advertising campaign in the player above.