Adobe and TikTok today announced that TikTok’s AI-powered Creative Assistant is now available directly in Adobe Express. The two companies say the integration will help businesses and creators create and market content more effectively. Creative Assistant is now available in English worldwide as a plug-in in Adobe Express for both free and Premium users.
Adobe and TikTok collaborated
The Creative Assistant plug-in in Adobe Express aims to reduce the time and effort required when working across different platforms when creating content. With Adobe Express, creators have access to templates, Adobe Stock video clips, audio, stickers, and the Adobe Express TikTok video creator. With the new Creative Assistant plugin, creators will be able to access TikTok insights on trending hashtags and AI-powered tools, all within Adobe Express. The assistant can also brainstorm creative ideas and even write video scripts.
The integration also allows businesses and creators to schedule and publish content directly to TikTok without having to leave Adobe Express. “The new Creative Assistant plug-in in Adobe Express reduces the time, effort, and resources required to work across platforms at every stage of the content ideation, creation, and distribution process,” said Stacy Martinet, Adobe’s VP of Marketing Strategy and Communications. “We see tremendous value in being the first to collaborate with TikTok’s Creative Assistant, combining our unique creative tools and their extensive knowledge of a highly engaged, global audience and platform to help create content that delivers real business value for our clients.” said.