At the dawn of this new year, the major tech trends in 2025 are perfectly identified: so-called generative AI will be increasingly efficient, as was already the case throughout 2024. For the better, and perhaps often for the worse, these programs have imposed themselves in all areas of human activity.
In 2024, generative AI hit the headlines by making a splash in European election campaignsFrench or American. The Trump camp took the opportunity to mass distribute AI-generated hyper-faking messages and clips to Internet users using targeted ad profiling techniques. “ This is from the moment you have access to all of the users’ digital traces, as is the case for Elon Musk, specifies David Chavalarias, director of the Institute of Complex Systems in Paristhat you can very carefully try to find the heartstrings of a whole set of categories of electorate, to send them exactly the content that will make them react in the direction you want. »
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Generative AIs now find themselves in the hands of mafia groups to carry out their attacks. “ As always, technology is ambivalent. The good side is that we have already been using AI in cybersecurity solutions for a long time. The negative point is that attackers will use and are already using AI to automate, for example, target recognition, warned last March Guillaume Tissier, director of the InCyber Europe Forum in Lille, an edition placed under the sign of AI. In any case, these AIs widen our surface area of vulnerability a little. »
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AI can be useful in healthcare
But we must not despair! Some of these AIs have more beneficial effects by allowing the development of new drugs at lower cost, indicates Yann Gaston-Mathé, the boss of the company Iktos, a major European player in this field: “ We will use generative AI which will invent a new molecule, which will travel in chemical space, he explains. We are the only ones in the world to have developed a platform that combines artificial intelligence and robotics in order to automatically synthesize, via robots, the molecules that we have imagined using artificial intelligence. »
And no need to take out your digital crystal ball to predict that these AIs in 2025 will punctuate our daily lives for better or for worse, if regulatory agencies around the world, during the Summit on Artificial Intelligence which will take place this 10 February in Paris, fail to impose on the Big Tech giants a rigorous framework on the uses and ethical developments of their program.
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