A Twitch streamer is now the face of a new McDonald’s product

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McDonald’s has introduced a new burger, the Chicken Big Mac. To promote the product, they chose none other than Kai Cenat. The Twitch streamer is one of the largest on the platform worldwide.

What product is it about? The fast food chain McDonalds has introduced a new burger in the USA: the Chicken Big Mac. The aim is to offer a chicken variant in addition to the Bic Mac. However, the burger will initially be offered exclusively in the USA. You also want to test how well or poorly the product is received by customers.

Tariq Hassan, Chief Marketing and Customer Experience Officer of McDonald’s USA, said:

With the introduction of the Chicken Big Mac, we’re excited to pay homage to one of our most iconic menu items, the Big Mac, and introduce it to a whole new generation of fans.

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One of the biggest Twitch streamers gets to test the new burger

Which streamer represents the new burger? None other than Kai Cenat. Cenat is one of the biggest Twitch streamers around and has teamed up with McDonalds to promote the new product (via sportskeeda.com):

  • In a new 30-second spot, Cenat pulls up to McDonald’s and doesn’t know what to order. A chorus in the backseat tells him he wants a Chicken Big Mac. He doesn’t believe such a product even exists until he sees the menu with the new product.
  • In an official stream from Kai Cenat, he tests out the new Chicken Big Mac with friends. The video has now reached around 900,000 views after one day.

    • The idea is not new: By the way, the idea of ​​having a choir in the back seat is not entirely new. A few years ago, Cenat joined forces with a church choir: In 2021, Kai Cenat visited a local McDonald’s branch and had the church choir sing a thank you: A Big Mac, fries, a Cola and a McFlurry. In the following video you can find the point at minute 2:22:

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    The video has received more than 1.3 million views and over 2,000 comments to date.

    More about Kai Cenat: This is not the streamer’s first major PR campaign: He recently announced that he wanted to give up his streaming career and would rather become a basketball player. But there was probably a staged action behind it. You can read more about this on MeinMMO: Twitch’s number 1 says he’s quitting streaming to become a basketball professional – That’s how it went for Kai Cenat

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