If Tiktok is one of the most downloaded applications in the world, it is especially because its creators can draw very large income from it.
The idea can lend to smile, however it is increasingly appealing to the young generations. The profession of influencer is the 11th job that adolescents dream the most to exercise according to an Odoxa survey carried out in 2024. And the idea of making its butter on Tiktok is not so far -fetched when you look at the income generated by certain creators of the platform.
It must be said that with more than 15 million active users just in France, Tiktok’s audience potential has something to dream. Just as the remuneration system implemented by the application a few years ago, now supervised under the “Creator Rewards” program which rewards the most active users on the platform. Launched with “only” 200,000 dollars of award in its first year in 2020, this program now has more than a billion dollars today.
But how does Tiktok pay its users? It depends on many criteria such as the number of subscribers, the quality of your videos, your regularity to publish content and even your geographic location. Once accepted within the creative program, it is however possible to gain a lot. Some influencers have understood this and now manage to free themselves from the wages of several million dollars by making videos.
According to several sources such as Forbes magazinethe wages of creators as the best -paid creator of Tiktok, Charli d’Amalio, has exploded in recent years. The 151 million followers of the young woman, passionate about dance and sponsored by make -up brands, cosmetics and luxury clothes, allow her to generate a salary of around 17 to 18 million dollars per year. This figure obviously includes the creative program of Tiktok, but also the sponsored brand videos and Lives Shopping on the application.
Some creators also use Tiktok as a platform to set up other projects. Addison Rae, the third largest tiktok contributor with 88 million subscribers, notably launched the Cosmetics brand Item Beauty. She also tried a career in music. His annual salary would consider himself around 8 to 9 million dollars per year.
In France, the biggest creator remains well below the mind -blowing figures by Charli d’Amalio, Addison Rae, or Khaby Lame. It is NicocaponeComedy, a couple who make humorous videos that are reminiscent of “a guy, a girl”. With nearly 30 million subscribers, revenues are not staggering.
In an interview Carried out with Guillaume Pley, Nico and Dani Capone explained that the creative program of Tiktok does not pay people domiciled in Switzerland. The couple can therefore only count on their products of products and paid partnerships to free up income and use Tiktok as a springboard to other activities.