a partnership to help women’s and amateur football

Xbox becomes the official gaming partner of the FFF, and more specifically ofthe French men’s and women’s national football teams. A collaboration that caused a stir on the evening of Thursday March 24, especially since it was accompanied by an evening and a special program at the Stade de France, which was lit up with the fluorescent green of the Xbox brand. Behind this collaboration, it is above all the desire to share video games with a greater number of people, as football does in its own way. It is also the sharing of common values, particularly with regard to diversity and inclusion that we find both at Xbox and on the side of the French Football Federation which wishes to feminize its discourse a little more, in particular through the voice of François Vasseur, Director of Marketing and Economic Development of the FFF:

We are delighted with the signing of this partnership with Xbox. Xbox is a globally recognized and innovative brand that shares fundamental values ​​with the FFF such as diversity, inclusion, but also gaming and its accessibility to all. The Brand’s commitment to Amateur Football in particular and to French teams promises some great shared stories.

At Xbox France, Ina Gelbert, also expressed her joy at working alongside the FFF, especially since actions have been launched to support more amateur football. There is also the creation of Xbox FC, which is none other thana program that aims to strengthen the FFF’s support for amateur football by renovating the infrastructure of several clubs in France. The idea is to allow young players to take advantage of brand new training facilities and equipment. The selected clubs will benefit from renovated locker rooms, a dedicated gaming area and equipment in the colors of Xbox and the FFF. But that’s not all, Xbox France has also set up Xbox Day, which will take place on May 21, 2022 in Clairefontaine with activities planned for that day.

• An exclusive tour of Clairefontaine, home of French football
• A mixed football tournament
• The final of the eCup FFF
• An introduction to blind football
• Inclusive workshops led by associations and experts to learn how to play differently and have good digital practices

Xbox France took the opportunity to reveal an Xbox Series X customized in the image of this partnership, with a controller that is also collector and produced in 200 copies worldwide. Something to get a lot of people talking on social networks…