On Saturday, November 19, for the first time, Kim Jong-un featured in North Korean state media, one of his children. A communication strategy that questions and divides observers of the North Korean regime. While some have said that this could be a signal about the role that Kim Jong-un’s daughter could play in his succession, others are more cautious and believe that it is above all a communication strategy to short term.
From correspondent in Seoul, Nicholas Rocca
Nuclear weapons are necessary to protect “ our children of an American attack, state media said in recent days after the publication of photos of Kim Jong-un’s daughter.
A sign
A sign that the staging aimed above all to show that the atomic weapon guaranteed the longevity of the country for generations to come. The North Korean leader, by appearing with his wife, Ri Sol-ju, and one of his children, adopts a strategy that contrasts with that of his predecessors. His father and his grandfather had indeed revealed the existence of their offspring only belatedly, and in particular to give credibility to their upcoming takeover.
Kim Jong-un, more modern in his communication, seems rather to seek to appear as a more human family man by revealing images of his daughter. Born in 2013, she would be the second of her three children and would be called Kim Ju-ae according to the intelligence services of the South which would confirm information from the former American basketball star, Dennis Rodman, close to the Kim family.
communication exercise
The current leader of the country is not yet old enough to prepare his succession, and in a North Korea with a very pronounced patriarchal culture, it is difficult to see in this communication exercise the presentation of the future leader of the country.
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