Ad-supported on the way Netflix your subscription may be catalog limited. The company is included in different plans for this package. taking.
last night details here Announcing the results of the second quarter, which we have included, and it was revealed that it lost subscribers again. Netflix, wants to prevent these drops and losses with an ad-supported subscription with a cheaper price. Here is the subscription package on the way, according to the statement of Ted Sarandos, one of the CEOs of Netflix when it comes out it won’t have every content that is in the regular packs. Specific details are not given here yet, but due to some commercial agreements and other circumstances, it seems that the company will not be able to publish every content with advertisements. It is said that most content will remain exclusive to standard packages, at least in the initial phase.. This will not be a problem for most people, besides today Ted Sarandos made another statement. The CEO claimed that normal TV will die in 5 to 10 years. The CEO does not seem unfair because the industry is changing rapidly, the contents are under different subscription systems.
For the ad-supported subscription package, Netflix will partner with Microsoft. In this regard, the company itself states the following: “In April, we announced that we would introduce a new, lower cost, ad-supported subscription plan for consumers in addition to our existing basic, standard, and custom plans with no ads. Today, we are pleased to announce that we have chosen Microsoft as our global advertising technology and sales partner.
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Microsoft has proven its capabilities to support all of our advertising needs as we work together to develop our new ad-supported service. More importantly, over time, Microsoft also offered the flexibility to innovate in both technology and sales. Moreover, it will also provide strong privacy protections for our members.
It’s still the first days of our partnership and we still have a lot of work to do. But our long-term goal is clear: to provide more choice for consumers and a superior, above-average television brand experience for advertisers. We are excited to work with Microsoft as we bring this new service to life.”