One of Turkey’s largest enterprises Bring Some negative news has come to the fore today.
Bring, Bloomberg’s According to the latest news, it is not in a very good situation at the moment and is facing pressure from investors to cut losses. For this, the company is considering selling some of its assets and exiting some markets that are not extremely important. (Türkiye is not among these.) is reported to have evaluated. Investors of the company, which saw a huge boom with Covid-19 and grew at a very high speed, It is said that they are seeking a major restructuring in order to reverse the negative situation that has emerged in the last stage. Due to different closures or market exits Brand that is likely to make layoffsmay herald really big changes soon. Bringwas last on the agenda with its acquisition of the US online grocery company FreshDirect. The official statement from the company about the process was as follows: “Getir, which launched a world first in Turkey and brings grocery products to users within minutes, purchased FreshDirect, a US-based online grocery company with an annual turnover of 650 million dollars and more than 3 thousand employees, from Ahold Delhaize, one of the largest food retail groups in the USA. took. This first acquisition of this size in the USA by a company founded in Turkey in the technology sector will make a big impact in the global technology and food retail sectors and will create significant synergies between Getir and FreshDirect.
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While FreshDirect’s technological infrastructure is being improved with Getir’s technological power, FreshDirect customers will receive their orders within minutes. FreshDirect’s way of doing business will be renewed with Getir’s flexible and fast management approach. With FreshDirect’s rich product portfolio and wide customer base, Getir will accelerate the growth of its fast delivery business in the USA.
FreshDirect has been among the pioneers of online grocery shopping for over 20 years. The company works with the best agricultural and food product manufacturers and brings fresh food products directly to its customers, in line with its name. FreshDirect’s business model, unlike Getir’s, is based on appointment delivery of orders to homes or offices at certain times of the day. “With its fleet of 400 trucks and a 60 thousand square meter production and distribution center in New York, FreshDirect provides services in New York, the most populous state of the USA, as well as New Jersey and Connecticut.”