Fashion week isn’t always reserved for high-profile personalities. Here’s a selection of the steps you need to know if you want to land an invitation to a fashion show, with determination… and a little bit of nerve!
After New York, Milan and London, it is now the start of Paris Fashion Week. And if attending a fashion show is a dream come true for many fashion enthusiasts, there are now a few tips, more or less known, to get an invitation. Whether you are a professional in the sector or a simple amateur, here are the different steps to know to hope to enjoy this prestigious event.
Held several times a year, Fashion Week is a great opportunity to get a sneak peek at the latest trends, designs, and styles of tomorrow. While the people invited to attend the shows are usually hand-picked, getting an invite is easier than you might think. First, network. Connecting with professionals and attending local events like conferences and workshops can lead you to meet industry figures. Don’t be afraid to use social media like Instagram or TikTok and platforms like LinkedIn to expand your network. Allow yourself to follow designers you like and compliment their work. Authentic approaches are highly valued by up-and-coming designers. In other words, in addition to building connections, engaging with their content can help you get noticed.
As for the invitation to the show, remember that some fashion houses offer the possibility to register on their website to receive information about the shows. So, stay tuned for the latest news and check these sites regularly. It is also possible to contact the agencies in charge of the labels that interest you. All you have to do is send a courteous and professional email expressing your interest in attending the show. Be creative and personalize it as much as possible. Keep in mind that honesty is king in this kind of approach. Pay attention to contests organized by designers and brands. Winning such contests can give you access to exclusive fashion events that you would never have thought of participating in.
If you can, offer your time and skills as a volunteer or intern at fashion events, no matter how short or long. This hands-on experience can sometimes lead to invitations and valuable connections. Finally, if you do get an invitation, make sure to wear an outfit that reflects your sense of style while remaining appropriate and consistent with the show you’re going to see.