A brand that makes plant-based meat products has decided to take an unconventional and “cannibalistic” way of getting people to try their product. While those who saw the brand’s product that will make you forget all the hamburgers you know were greatly surprised, the “human meat” detail made them give up.
“PLANT BASED BURGER WITH THE TASTE OF HUMAN MEAT”
According to Insider’s report, the European-based “Oumph!” company developed the Plant-Based Burger with a Taste of Human Flesh. The company claimed that its burger tasted just like human meat. Another striking point was that the company needed to explain that no human was harmed while developing this product.
“We developed our burger as soon as we found out what flavor and texture people have,” the company co-founder Anders Linden said in a YouTube video.
Besides, Oumph! company launched a food truck serving “the scariest plant-based food ever” in Stockholm, Sweden, on Halloween last year, and campaigned for its human-flavored burger.
AWARD WINNING
The agency behind the ad, called LOLA MullenLowe, said they wanted to “convince” meat lovers that plant-based products “can mimic the taste of any meat.” “And of course one solution was to make a delicious plant-based human meat burger,” said Tomas Ostilglia, Creative Director at LOLA MullenLowe. The ad campaign won a Silver Award at the Cannes Lions Festival, an international festival for the creative marketing community.
SO WHAT DOES IT CONTAIN?
It was learned that the burger was made with soy, mushroom and wheat protein, as well as “plant-based oils and a mysterious spice mix”.