(Finance) – Promote shared sociality and a healthy and participatory lifestyle within each community through sport and entertainment. This is the goal of “A Champion in the Family”, the traveling tour dedicated to sport promoted by Cattolica, Business Unit of Generali Italia, in partnership with the RG company, with the patronage of the Municipality of Viterbo and the involvement of the Cattolica Agents Network. The first stage of 2024 took place this morning in Viterbo: Piazza dei Caduti was transformed for a morning into a large “arena” of sport and entertainment, many children from the city accompanied by their families, had the opportunity to meet and spend a few hours of carefree play in the company of three athletes who have made the history of Italian sport. Among those present, in addition to the Cattolica agents, also Arianna NardiMarketing Manager of Generali Italia and Cattolica e Marco Lamola, Distribution Manager of Cattolica. The 2024 edition of the tour, which has as its claim “Sport as a school of life”is structured in six stages: after that of Viterbo, the cities of Jesolo, Asti, L’Aquila, Campobasso and Brescia.
For sports enthusiasts, it was a unique opportunity to meet the center forward of the Italian national team, world champion in Spain in 1982, Ciccio Graziani, the champion of volleyball Andrea Lucchetta and the former tennis star Adriano Panatta. In the city square the “Catholic Village” equipped with two mini-fields, for football and volleyball, an area reserved for magic shows and face painting and an area dedicated to motor coordination and psychomotor games.
“A Champion in the family wants to promote well-being and sport, basic elements of the education of children and teenagers, but also of the evolution of our offer with solutions that focus on prevention, check-ups, monitoring and paths towards a more healthy – he declared Nardi –. This day, which offered the opportunity for children, parents and grandparents to play in the square together with the great champions, is a gift that Cattolica and its agents want to give to the communities of reference.”
“A Champion in the Family allows us to strengthen Cattolica’s historic presence in the area, made concrete by an agency network active throughout Italy, from large provinces to smaller towns, and by its constant commitment, based on sociality, dialogue and listening to needs in local communities – he commented Lamola –. One of the pillars of Cattolica’s history, which spans over 125 years, is the role of the agent as a point of reference in local communities”.
“We are really very happy with the strong support of the families of Viterbo in this event promoted by Cattolica – he added Panatta –. The objective was to promote, through sports, entertainment, music and many games, a morning of aggregation and sharing in the open air, in the splendid setting of Piazza dei Caduti among young people and families. Seeing the smiles of so many parents join those of children and teenagers was a wonderful emotion. The essence of events like this is precisely being together and playing while experiencing sport lightly.”
“We couldn’t wait to leave again for this wonderful journey together with Cattolica and contribute, with our passion and our history as Sports Champions, to making this morning special, dedicated to games, entertainment and healthy fun, involving young people and their families” he declared Graziani.
“Sport is a formidable social aggregator, it encourages sharing, stimulates passion and generates enthusiasm, the same that Ciccio, Adriano and I have also put into play today on the occasion of “A Champion in the Family” and which we will continue to put in during the of this tour which allows many Italian families to meet, play and have fun” concluded Lucchetta.