A campaign to get teens moving!

A campaign to get teens moving

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    in collaboration with

    Dr Gérald Kierzek (Medical Director)

    To encourage teenagers to move more, on a daily basis, Public Health France is launching a campaign broadcast on television, on the internet and in the cinema. Three radio spots will also complete this appeal aimed at parents, so that they encourage their children to do sport more and encourage them to do so.

    If it is organized by Santé Publique France, this campaign was designed upstream with the Ministry of Health and Prevention, the Ministry of Sports and the Olympic and Paralympic Games and the Paris 2024 Organizing Committee. Objective: to move teenagers more.

    Spots to encourage parents and children

    The Public Health France campaign therefore targets parents, to invite them to encourage their children to play sports despite their reluctance. They can be a role model by practicing a sport themselves or encourage their offspring to do so.

    Remember that the objective is to be as less sedentary as possible, and that for young people this can involve practicing a sport, whether collective or individual. But also through outdoor activities, walking, cycling, scootering, skateboarding or rollerblading to go to class, for example. But also go out to walk the dog or prefer the stairs to the elevator.

    Too many screens, not enough sport

    Indeed, physical activity has many health benefits, it is also a protective factor for many chronic diseases such as cardiovascular disease, cancer, overweight or obesity.

    But in fact, several studies show that adolescents do not move enough on a daily basis. In fact, among 6-17 year olds, only one in two boys and one in three girls reaches the 60 minutes a day of moderate activity recommended by the WHO. On the other hand, the time spent in front of screens has continued to increase in recent years.

    Second installment in October

    Public Health France also invites parents to go to the manger-bouger.fr website, to find various recommendations for physical activity, but also advice and solutions to get their child to move more as well as a test. to accurately and objectively assess the level of physical activity of their adolescents.

    Finally, in October, a campaign aimed at teenagers will be launched. It will be materialized by a Snapchat account called @EnModeDeter, which will offer to take up a humorous daily physical activity challenge. In addition, once a week, a personality appreciated by teenagers will launch “the challenge of the week” on Snapchat and Tiktok. It will be a contest that will allow them to win a sporting or cultural activity.