Technology giant Apple iPhone It attaches great importance to security in the world and it is a nice commercial about it. published.
Apple almost always emphasizes the “privacy” features of its iPhone models. The company, which adds many features to the iOS operating system in this regard, conveys the following on this subject: “Privacy is a basic human right. It is one of Apple’s core values. We are aware of the importance of your devices for many areas of your life. It is more important than anything else that you decide which of your experiences to share with whom. We design Apple products to protect your privacy and give you control over your information. This is not always easy. But it is precisely such innovation that we believe in.”
In this context, the company’s new commercial, which you can watch above, focuses on the data of a young man named Ellie. In the ad, Apple stages the sale of data collected from Ellie through an auction. In the ad, Ellie eliminates this dreadful situation through the iPhone’s “app don’t follow me” feature and more.
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While personal data is not exactly like this, it is indeed sold through auction processes, with many free services surviving by selling user data. Some companies that use this data mostly for targeted / customized advertisements are experiencing serious revenue loss due to Apple’s privacy steps. Among them are many free social media applications.
Apple states the following on the subject: “Over the past decade, a large and opaque industry has accumulated increasing amounts of personal data. A complex ecosystem of websites, apps, social media companies, data brokers, and ad tech companies monitor users online and offline, collecting their personal data. This data is aggregated, shared, and used in real-time auctions, fueling a $227 billion a year industry. This happens every day as people go about their daily lives, often without their knowledge or consent.”