The popular streaming platform Twitch will maximize its revenues by increasing ads. These statements point to fundamental changes in the partnership system.
It is preparing to take serious measures to increase the revenues of the popular streaming platform owned by Amazon. According to Bloomberg’s report Twitch ads and significantly reduce publisher revenues. Changes are expected to arrive this summer. With this decision, the platform contradicts both the audience and the publisher. With this move of the platform, which has experienced many divergences with publishers in recent years, the reactions are growing even more.
Twitch wants to increase ads and increase its own revenue
Two Twitch employees, who want to keep themselves private, talked about some of the applications the company is planning to meet their revenue goals. According to their statements, with the update, which is expected to come this summer, publishers will be offered incentives to show more ads.
Twitch plans to increase its share of subscription revenues, affecting major publishers as well as advertisements. Publishers in Twitch’s affiliate program will also reduce their share of subscription fees from 70% to 50%.
While it is expected that their partners will lift their posting restrictions on YouTube or Facebook, another option to consider is to stratify the affiliate system into different packages. While these statements point to radical changes in the partnership system, it is also possible that these plans will be abandoned by Twitch. It is stated that Twitch is currently avoiding explanations. Publishers, on the other hand, meet these leaks with a great reaction.