In the long room with tall windows and blond wood parquet, it is barely if you hear the sound of scissors sliding on the hair. On this Thursday morning, around twenty students are busy around heads to style. The object of so much application? “The realization of a triangle gradient”, breathes their trainer. The future professionals he supervises, mostly girls, are all first -year students from Real Campus, a vocational school launched five years ago by L’Oréal, the world’s n ° 1 of cosmetics.
The genesis of this establishment, now installed in very beautiful premises of the 14th arrondissement of Paris, is born from an observation: today it would lack 10,000 to 15,000 hairdressers in France. The profession, it is true, suffers from several handicaps, between difficult working conditions and economic difficulties. However, fewer hairdressers, it is also fewer outlets for part of the products marketed by L’Oréal, including its range intended for professionals. Hence the creation of the Real Campus, which is positioned on a “niche” different from Pros high schools, by offering a bachelor entrepreneur of the hairdressing, a three -year training which aims to be complementary to CAP and COLD COIR. This Bachelor (1) takes place alternately, therefore free of charge for students, but those who do not already have a hairdresser diploma (60 % of students), must follow an accelerated training in the bases of the profession, financial by the CPF, and billed 1,600 euros for four weeks. “We are half a hairdressing school and half a business school,” sums up her energetic director, Anne-Léone Campanella. At the end of their Bachelor, graduates therefore master the secrets of the plunging square and the shaded caramel, but also the basics of marketing, accounting and management.
Precisely. In another room, second -year students learn to write a striking recruitment announcement. Exit shampoo bins, make way for the digital whiteboard. “An ad is a marketing tool, since this is an opportunity to highlight your show and your brand. So pay attention to the vocabulary used,” insists the trainer, Joelline Gentil-Koenig.
Of the young post-bac in the retraining
A glance at the class confirms that the profile of the students of Real Campus is varied, from the young post-bac in Quinqua to retraining. “One file in only three is selected, underlines the director. The challenge is to find people who wish to undertake.” The very elegant Kiria, 28, just arrived at school, is one of the happy elected officials. Already holder of a master’s degree in communication, the young woman had never held scissors, but today seems very comfortable in front of her head to style: “It is my own experience with my textured hair, often mistreated in the salons, which pushed me to dig the question of capillary discrimination for my master’s thesis, she explains. And the subject passionate me so much that I decided to reorient myself and to train in my hairdresser own living room, dedicated to all hair textures. “
According to Anne-Léone Campanella, 100 % of the 75 students graduates from Real Campus are today in employment, either in the living room where they have followed their apprenticeship, or in their own living room. But others, more rare, specialize in complementary hairstyle trades – such as training, or even the development of new hair products. Future competitors from L’Oréal?
(1) The bachelor is an unprotected term which designates post-bac training. All of them do not allow the continuation of studies in bac + 5.