A real spring sign for many is when Tussilagon blooms. For others, it is when the streets are swept and for some, spring is here when the Press Office has its annual ice cream sale.
But for a lot of Swedes, spring is here when Arla’s farms have their annual cousin. Then people invite to look at when the cows are released from their Lagård for spring and it is usually offered both milk and bun.
In recent years, the interest in Arla’s Kosläpp has exploded and hundreds of visitors go to an Arla-go every year to see the joy of the cows.
This year, the tickets were released to Arla’s Kosläpp on the farms in the Stockholm region on March 18 at 12.00.
– It was such a huge pressure that the website crashed, even though we have millions of visits a year, says Fredrik alarm, Arlas Sponsor and Event Manager to the newspaper In the middle of Stockholm.
In the Stockholm area, the farms Lovö Prästgård in Ekerö, Backa Kårsta in Vallentuna and Finngarde farm in Norrtälje offers people to come to their coslip.
After a few hours, all places were fully booked. One of the farms even broke the booking record, and sold out all tickets after four minutes and 2 seconds.
Already in December, customers are starting to search for the next year’s cushion, and interest is huge. The reason why interest is so great in Stockholm believes Fredrik alarm is because Stockholmers do not have an equally natural connection to agriculture and farms.
– The farther out in the countryside you come, the more common it is that you have a connection to someone who has a farm or equivalent. We do not have it in the same way in the Stockholm region, he tells the newspaper In the middle of Stockholm.