It was claimed that Ubisoft has planned a new initiative to expand its most valuable brands and searched for investors for this project.
From the giants of the game world Ubisoftmay be working on a new initiative that will gather the largest and valuable IPs (intellectual property) under a roof. According to Bloomberg, the company is in search of investors for this initiative. The plan aims to position the core brands of Ubisoft, especially Assassin’s Creed, with a higher valuation. However, it is claimed that these plans are not yet final and the company has negotiated with investors.
Tencent and other investors are on the agenda of Ubisoft
It is claimed that Ubisoft has contacted existing investors for this new initiative. These investors include Chinese -based technology giant Tencent. However, it is suggested that Tencent did not show great interest in this project. In the past, a purchasing agreement was discussed between the Guillemot family, the founders of Tencent and Ubisoft, but this agreement did not occur because the Guillemot family did not want to lose control over the company.
According to the report, Tencent can consider being involved in Ubisoft’s new initiative as a minority shareholder. In addition, it is among the allegations that Ubisoft is open to negotiations for IP sales or partnership with other large companies such as Microsoft and Electronic Arts.
This new initiative is considered as part of Ubisoft’s efforts to find solutions to the financial challenges recently experienced. The company had passed through a difficult process with the delays in major projects in recent years and games that could not achieve the expected success. The new initiative stands out as a strategic move to make Ubisoft’s brands more profitable and increase the value of the company.
The success of Ubisoft’s initiative may be largely dependent on the performance of new games like Assassin’s Creed Shadows. If these games have achieved great success, it can be easier to attract investors for the company’s new initiative. However, it is worth noting that these plans are only one rumor and Ubisoft has not yet made an official statement.
These claims about Ubisoft’s future aroused a great curiosity in the game world. How to manage the most valuable brands of the company and how this new initiative will have an impact on the game sector will be clarified in the coming period.