Customers are raging in stock 157

Customers are raging in stock 157

During International Women’s Day, Lager 157 began a campaign aimed at women. However, the special offer did not land very well.

The Swedish chain Lager 157 is known for selling clothes at a low price. On International Women’s Day last Saturday, a special offer had been launched for women, the day in honor.

During the day, female customers could bring home a pink t-shirt at the price of eight SEK. In other words, the sweaters, which otherwise usually cost between SEK 30 and 80, were significantly reduced.

Harsh criticism of stock 157

However, the campaign did not land as Lager 157 wished.

Fashion journalist Emily Dahlwhich runs the account “fashion massacre” on social media, was far from impressed by Lager 157’s intiative, something that Aftonbladet was the first to write about.

– It is interesting when a company chooses to signal goodness through such a campaign on products made by women in an extremely vulnerable situation, she says in an interview with the magazine.

It is already known that Lager 157 is buying clothing produced in Bangladesh, China, Turkey and India, something that the chain has had a lot of criticism for.

Stock 157’s CEO: “Sure it can happen crime …”

In a two -year -old interview with Market replied warehouse 157’s CEO Stefan Palm that working conditions in these countries do not necessarily have to be as bad as they are produced.

– Sure, there may be crimes against work environment laws, but not in the serious way that is highlighted in the media. The industry’s leading companies have done very positively and we do close quality follow -ups.

The criticism of the chain does not end there.

Emily Dahl lifts a former Review from Expressen which showed that Lager 157’s textile workers had anything but an acceptable work environment. Then it emerged, among other things, that the workers live below the minimum and live in sheet metal.

– I don’t think you should pay attention to International Women’s Day unless you have the intentions to donate all money. Else no, absolutely not, Dahl concludes to Aftonbladet.

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