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Tired of filters celebrating wholly idealized standards of beauty, TikTok users are now turning to more authentic beauty. The trend is more than ever for “no makeup”, worn by many celebrities like Ashley Tisdale, who no longer hesitate to show themselves as they really are on a daily basis, without any filter.
The weeks follow each other but are not alike on TikTok. The Chinese social network, which is usually full of beauty and make-up tips of all kinds, now seems to aspire to more authenticity. Will the trend continue over time? Nothing is less sure. But that does not prevent users from reporting a growing interest in videos without filters, make-up, or other frills, which usually meet criteria of beauty aspiring to a certain idea of perfection. For several weeks now, publications have been celebrating naturalness, assertiveness, and diversity. And it is without a doubt the coolest trend that could emerge on the favorite social media of the younger generations.
“This trend is so healthy”
If there is not (yet) a hashtag strictly speaking to put this trend in the spotlight, it manifests itself mainly via the terms ‘no makeup’, ‘no makeup challenge’, or even ‘no makeup trend ‘. The American actress and singer Ashley Tisdale is one of the women who did not hesitate to be natural, with the song “Tear in My Heart” of the group Twenty One Pilots in the background, quickly becoming the official anthem of this new beauty trend.
In a video published at the end of March, the interpreter of “It’s Alright, It’s OK” first filmed herself with a filter giving her a glowing face and a glamorous look. Then, in a snap of the fingers, the filter disappears to reveal it naturally, without any touch of make-up, with the mention “I love a no makeup trend”. A publication hailed by many users of the social network, who did not fail to express their enthusiasm.
“I like to see celebrities look normal”, confided one of his followers. Another user even said: “this trend is so healthy”.
For self-esteem and against the injunction of perfection
Filters, and even more the injunctions they induce, have had an impact on the mental health of the youngest for years. And it is clear that this natural trend has spread like wildfire on the social network, videos of the genre multiplying at high speed.
For the first time (in a long time), self-esteem is therefore in the spotlight on the social network to the delight of its users, who most often describe the trend as “healthy” Where “refreshing”. Some young girls still showed some apprehension at the idea of showing themselves without make-up, in particular because of the significant social pressure they have to face. But let’s hope that the many positive reactions posted under their videos have helped to remove their doubts, and make them understand that they can do what they want with their bodies and their faces.