The brand was created in 1975, has more than 500 fairs, has a name known by all French people and can boast of being the best rated hairdressing brand on Google. Who is it?
After Labello, which was elected favorite brand of the French in the category “Lip care”, it is another renowned name which is pulling out of the game in the “Hairdressing Salons” category. And you necessarily know him.
The Way Opinion study awarded the title of “favorite brand of the French” in the “Hairdressing Salons” category. The crowned brand obtained the greatest number of “likes” during a study carried out from December 18 to 19, 2024, on the Panel d’Opinionway with a representative sample of 1067 people from the French population aged 18 and over. The big winner is Franck Provost who is ahead of Dessange (2nd in the ranking) and Jean-Louis David who closes the podium. This recognition of the French is explained by strong expertise since the creation of the brand in 1975 by Franck Provost who then left hands with his son Fabien Provost. While the first hairdressing salon was opened in Saint-Germain-en-Laye (78), the brand now has more than 500 hairdressing salons in France, becoming an essential reference in the capillary world.
Franck Provost’s success is reflected through this study, but also on the notes attributed by Internet users on Google. Because in addition to having been elected “favorite brand of the French”, Franck Provost is also The best rated hairdressing brand on Google In 2024. She collected the excellent average of 4.72/5, after obtaining the very good note of 4.65/5 in 2023.
Finally, with nearly 75,000 subscribers on Instagram, the brand can boast of having a strong community on social networks, supported by the many stars, such as Sharon Stone, Sophie Marceau and Laetitia Casta, styled by Fabien Provost for red carpets.