Monster Hunter Wilds launched a food craze in Japan

Capcom’s fastest selling game Monster Hunter WildsHas led to an unexpected effect in Japan. The “Cheese Naan” (cheese Naan bread) scene consumed by the characters in the game aroused great interest among the players. This scene became a rapidly spread trend on social media, while the demand for Cheese Naan in Nepal and Indian restaurants in Japan exploded.

Monster Hunter Wilds and Cheese Naan Madness

In the Kunafa Village scene of the game, the characters to eat Cheese Naan, the Japanese players’ desire to try this dinner increased. On social media, posts that players shared their appreciation after trying this dinner spread rapidly. Salam Namaste, a Nepal restaurant in Tokyo, announced that he received 99 Cheese Naan orders at one time. Restaurant employees said they had to go to the market to meet the demands and get more cheese.

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– ??????? Salam Namastte Tokyo ???? ???????????????? (@salamnamaste01) March 2, 2025

The restaurant shared this density on social media in a humorous language and said that its sales increased thanks to Monster Hunter Wilds. The fact that the food scenes of the game have such a great impact draws attention as an interesting phenomenon arising from the combination of both the game and the food culture.

Monster Hunter Wilds reached 8 million sales in the first three days of his release and broke a record by reaching 1.3 million players at Steam at the same time. Food mechanics in the game are not only entertainment, but also a strategic importance. However, the fact that the players transform these dining scenes on a train and transform them on a train shows the cultural effect of the game.

Capcom’s new patch will be remedied with some mistakes in the game, while Monster Hunter Wilds continues to be spoken not only in the game world, but also in real life. The Cheese Naan craze in Japan has once again proved how wide the game’s success is.