Beyond a few small innovations, Honor took advantage of the MWC fair to present an amazing program, the Alpha plan. An ambitious plan that aims to make the Chinese manufacturer a key player in AI.
For the 2025 edition of the Mobile World Congress (MWC) in Barcelona, Honor split a somewhat special conference. No announcement of new smartphones – it is true that the last series of Magic 7 was released earlier this year – but rather an ambition. And even a plan to accompany him, soberly baptized alpha plan. The Chinese company has indeed announced wish to go from the status of “simple” manufacturer of connected devices (smartphones, tablets, PC, watches, etc.) to that of an essential actor of intelligent ecosystems, in other words, entirely based on AI. A bit like Samsung, Xiaomi or Apple. To achieve this, Honor plans to invest no less than $ 10 billion for the next five years. But the Chinese hopes not to go a horseman alone in this adventure. He calls on the main market players to join him to ” co-create an open ecosystem “.
Honor Alpha Plan: A future guided by AI
To carry out his project, Honor imagined three stages. First, its engineers will inevitably design a new smartphone cut for AI with partners which it already rubs shoulders with Qualcomm and Google. A smartphone ” revolutionary “In its own words. It is a question of entrusting the mobile the tasks of generative and agentic AI. The difference between the two? The first generates content from the context. The second puts in applications instructions. This is what is happening for example when you subject several simultaneous requests to an assistant. For example, find a restaurant that promises vegetarian dishes, with a table for four people, KM, to freeze the program in the agenda and to invite such and such a contact for the assistant. In the cloud (except for web research, of course).
AI is also maneuvering for photography. In this field, Honor relies on its Aimage technology. Artificial intelligence is used to restore sharpness on blurred shots or even significantly improve photos taken from telephoto lens by sometimes reinventing details for more realism. A technology already in place on its Magic 7 Pro smartphones as we were appreciated during our test. Finally, Aimage will also be able to apply a treatment to enhance the definition of old shots with a fairly spectacular result.
In a second step, Honor intends to extend the partnerships to reach an open ecosystem. Industrialists are therefore called upon to participate in the project. The objective is to transform the industry into a truly open and connected environment. He must ” Promote a fluid collaboration between different operating systems and create an ecosystem of devices with AI based on value exchange “According to the boss of Honor James Li. Behind these fairly convoluted sentences, hides the desire to develop, thanks to AI, a whole ecosystem allowing to communicate all kinds of devices between them, from smartphone to the car through mixed reality, televisions, household appliances, etc. regardless of brands and operating systems used. Allows you to streamline data exchanges with impressive flows when it comes to transferring files between its own smartphones (up to 125 MB/s), with other Android mobiles (100 MB/s) but also with the iPhone (85 MB/s). On March 3, the upcoming deployment of a new function allowing more serene exchanges between its devices and a function which is added to Oppo Connect which already allows the mobiles of the brands to exchange files with the iPhone the way of Airdrop.
Finally, and it is perhaps the most vague play in the puzzle, Honor ” Aims to explore new horizons of human potential and contribute to the emergence of a new model for civilization “. An ambiguous program in which Honor imagines a perfect cohesion between humans and AI at his service. Being care, beforehand, we hope, sufficiently control it.
On the sidelines of these long -term announcements, Honor has not forgotten its current customers. The firm has announced an update follow -up extended for its mobiles of the Magic (from the Magic 7 Pro) and V (the foldable) ranges. It aligns with what Google and Samsung offer with 7 years of software updates and security fixes. It was time.
The brand has also initiated a faster file sharing protocol between its smartphones and iOS devices. Finally, it announced the upcoming deployment (without indicating a date) of a Deepfake detection function on its mobiles. It is a question here of indicating to the user if the call he receives is an identity theft generated with an AI.
News Honor: Magicbook Pro 14, Pad V9, Watch 5 and Earbuds Open
As we do not come to MWC empty hands or simply with promises, Honor has kept some new products in his bag to close his show.
In the computer department, the manufacturer presented a new PC, the Magicbook Pro 14, a very fine ultraportable animated by an Intel Core ultra 9 285h processor and with solid autonomy, close to that of a MacBook Pro M4 with a battery of 92 WH.
A new tablet, the PAD V9, also enters. It has a screen of a 2.8 k definition, a Mediatek Dimensity 8350 Elite SOC and a 10 100 mAh battery.
Finally, a new Honor Watch 5 watch and open earphones Earbuds Open have also been announced. No price has yet been communicated.