The second hand earns more and more ground; So much so that everyone can transform into a seller, according to their clothes or needs. Number one, this French label that we all have in our cupboards sells very well on Vinted and the other resale sites.
For some, the second hand is a way to find beautiful fashion pieces at smart prices. For others, this is the perfect place to earn money by breaking clothes that they do not wear. We often imagine that resale platforms such as Vintéd Or Paradigm are full of luxurious parts and accessories belonging to a distant past … But there are also recent, inexpensive clothes, bought in stores by everyone. Thus, there is no need for resellers to have luxury on hand to sell well on second -hand sites: it would seem that the most purchased brands on this market are on the contrary accessible to ordinary people …
In this sense, the Institute of Studies Kantar revealed, at the end of last year, the classification of the most purchased claws on the “second life” sales circuit. In the top 3, surprise: there are two French brands that have made low prices their strongest sales argument. One is a sports equipment supplier, the other is a ready-to-wear brand well known to families. You will understand: it is respectively Decathlon and Kiabi.
Kiabi, who occupies the first place in the ranking, is therefore the one who bought the most occasion. It is on her that you have to bet if you want to make a little money by selling your sleeping clothes. Born in 1978 in the north of France, over time, she unfortunately found herself trapped in her “family and child fashion” positioning.
However, in recent years, she has managed to conquer the hearts of the French of generations Y and Z, whether they have been parents or not, sticking as close as possible to trends. Recently, many parts signed Kiabi have buzzed on social networks like Tiktok, even causing stock breaks.