Earlier this week it was clear that the rich competition Falsterbo Horse Show changes its name to Al Shira’aa Falsterbo Horse Show. It is the first time in the existence of the competition that it changes its name and the reactions have not been waiting.
When News24 Published the news about the name change on Facebook, many were critical.
“Must be a joke this …” writes a dissatisfied.
“Totally disturbed.”, Writes another.
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Falsterbo Horse Show got new name – the chairman: “Nothing changes”
Jana WanniusChairman of Al Shira’aa Falsterbo Horse Show, has been clear that nothing except the name will change.
“Nothing changes, they can’t affect anything,” he said in an interview with Sydsvenskan, according to TT.
Jana Wannius, chairman of Falsterbo Horse Show, 2017. Photo: Björn Lindgren/TT.
The reason for the name change is a new agreement with a new principal and title sponsor, Al Shira’aa Stables. Behind the sponsor stands HH Sheikha Fatima Bint Hazza bin Zayed Al Nahyanwhich is part of Abu Dhabi’s royal family.
– They cannot interfere with anything, but it is me and the others in the organizational committee who decide here in terms of sporting, Jana Wannius has told Sydsvenskan.
Read more: Classic competition changes name
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Critics are raging toward the new name
Despite his comments, the criticism hails.
“The worst thing you have heard,” writes a critic on News24’s Facebook.
“Never been there, had a thought to go there this year but that idea suddenly flew away.”, Writes another.
Henrik von Eckermann at Falsterbo Horse Show 2024. Photo: Andreas Hillergren/TT.
In other words, the name change has not been completely frictionless.
When TMAC stables, which had a booth during the annual horse week for 20 years, found out about the change, they chose to jump off altogether.
– I think Falsterbo sells his soul when you depart from the traditional. Falsterbo Horse Show is a concept in the horse world that one should be very afraid of. It’s like Ikea would change its name to something Russian, says the owner Thomas Magnussonto Sydsvenskan, according to TT.
Read more: “Like IKEA would change its name to something Russian”
“Anyway stupid”
There are several in News24’s comment field that agrees with Magnusson.
“Sounds like Sweden sells out.”
“It’s the worst you heard. It sounds like any stupid. What a fucking joke.”
Comments on the competition’s new name. Photo: Screenshot/News24’s Facebook. Comments on the competition’s new name. Photo: Screenshot/News24’s Facebook.
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