Telia sells its entire TV and media operations to Schibsted with brands such as TV4 and Finnish MTV.
– TV4 and MTV are recognized and independent news brokers and central actors in the promotion of democratic values at national level. They are also a leader in high quality entertainment and drama production, says Siv Juvik Tveitnes, CEO of Schibsted Media.
Telia states in one Press release that sales are valued at SEK 6.55 billion.
– This agreement marks a decisive step towards creating a leading Nordic media destination with strong independent media houses, says Siv Juvik Tveitnes continued.
Schibsted Swedish titles Aftonbladet, Svenska Dagbladet, Omni and Podme have already owned the Swedish titles.
Telia discontinues the media business
Sales mean that Telia is decommissioning the entire media business. Instead, the company will invest in the core business and develop its communication services in the Nordic and Baltic countries.
– We have the opportunity to secure a new home for television and the media with a strategic long -term Nordic owner who can continue to develop the business while preserving the editorial independence, says Telia’s CEO Patrik Hofbauer.
Telia will continue to broadcast content from TV4 and MTV.
TV4 Manager: May become changes
Viewers will not notice the change in the short term, says TV4’s CEO Mathias Berg in News Morning. However, the company’s working methods can change over time and the acquisition opens up for several potential cooperation over the Group.
– Since over time, there are other strong operations within Schibsted Media where there are certainly collaborations that further strengthen our opportunity to take us out to users in both Sweden and Finland, he says.
Sales are expected to go through after the summer.