Falsterbo Horse Show changes its name – to Al Shira’aa Falsterbo Horse Show. The reason is a new agreement with a sponsor from the United Arab Emirates.
– Nothing changes, they can’t affect anything, says Falsterbo Horse Show’s chairman Jana Wannius to Sydsvenskan.
It is the first time ever that the horse show changes its name. The new name is Al Shira’aa Falsterbo Horse Show, and the reason for the name change is a new agreement with a new principal and title sponsor. The agreement extends over six years.
The sponsor is Al Shira’aa Stables, which HH Sheikha Fatima Bint Hazza bin Zayed Al Nahyan is behind. She is part of Abu Dhabi’s royal family.
“Becomes no difference”
– That they are our new sponsor, there is no difference at all. They cannot interfere with anything, but it is me and the others in the organizational committee who decide here in terms of sporting, says Jana Wannius to Sydsvenskan.
Previously, Longine’s major sponsor for the horse show was, but when the format for the Nations Cup was redesigned, and it was clear that Falsterbo no longer hosts the league, the sponsor also disappeared.
This meant that you had to look after another sponsor.
– There were various stakeholders and companies that wanted to join and support, and one of them was Al Shira’aa Stables. And it is a young woman from Abu Dhabi who has her great interest in equestrian sports. She herself has studio and is very involved in equestrian sports, says Wannius.
Aroused strong reactions
According to Sydsvenskan, the name change and the new sponsor have aroused strong reactions in social media. But that the Falsterbo Horse Show would have sold his soul does not agree with Wannius.
– There the answer is no, blank no. I would never do that, says Wannius.
Jana Wannius, chairman of the Falsterbo Horse Show. File image.