(Finance) – lo Stop initially scheduled for April 1, 2025introduced by the competition law, is was moved by the Milleproroghe to October 1, 2025. Mandatory movement, to avoid an infringement procedure by the European Commission.
“We are talking about the measure of contrast to Shrinkflation, Designed to ensure greater transparency to consumers, which obliges producers to report the weight/quantity reductions introduced to the previous format on the packages, but which does not convince in terms of practical application. Starting from October 1, 2025, therefore, the packs that have undergone a reduction in content, but which maintain the same external dimensions, they will have to expose for six months a clear notice on the weight reduction made. The effectiveness of this measure remains uncertain because of the difficulties in the controls. We hope that the 6 months granted by the postponement are used by producers and legislator to improve information and to better define controls in the area.
The competition law approved in December 2024 did not deal with great themes such as Seaside concessions or non -scheduled public transportbut has introduced some news that, in the intention of the legislator, should improve the life of citizens.
Among these, the rules on Shrinkflation, lo stratagem that is used to increase prices in a little transparent way keeping the price fixedbut decreasing the quantities of product contained in the packs. The approved rule tries to make practice more explicit. It had to come into force from April 1 of this year, but the date was moved to October 1, 2025 by the Milleproroghe, currently in the right of arrival in Parliament. This postponement will allow Italy to avoid an infringement procedure by the European Commission for non -compliance with the notification timing. The EU has until 8 April 2025 to give its opinion and ask for any changes. If everything is fine, therefore, from October 1, 2025, a package subject to Shrinkflation, for the six months following its entry on the market, will have to report a notice on the front of the box, by the manufacturer, in which the consumer is explained that The package it is purchasing contains a lower amount of product of a certain percentage than the previous one.
Certainly appreciable intentions, but difficult to realize; In fact, carpet checks in stores throughout Italy would be needed. It would have been more effective and simple to insert the clear weight package of the product well highlighted. We hope that the period of time granted by the slip of the entry into force of the new rule is used to prepare adequate checks in the area and to improve the information made available to consumers “. This is thus comments Federico Cavallo, responsible for external reports of Altroconsumo.