Carrefour will stop one of its services, appreciated by some customers. This decision could also impact prices.
Carrefour continues to expand: in recent months, the group has bought Casino stores, but also Cora. It also plans to open 150 points of sale in French stations over the next five years. The CEO of the brand, Alexandre Bompard, spoke on his account Linkedin At the beginning of February to share the next approach of the group. An initiative that is put in place earlier than expected.
She will enter, in fact, in force on March 31, 2025, when it had been announced for early 2026. “This acceleration of the calendar was made possible by a proactive policy to transform and test new communication methods for our customers, “said Alexandre Bompard.
Carrefour has decided not to distribute catalogs in the mailboxes. The precious prospectus received each month by customers, with its share of good deals, had initially seen its small size, going from 70 to 16 pages. For some supermarkets, it was no longer distributed. At the end of March, it will be a total judgment.
This decision could disappoint followers who liked to identify promotions in their magazine before shopping. Do not panic nevertheless: the catalogs will always be available in digital version on the site and the Carrefour application, as well as in paper at the entrance to the stores. It is even possible to consult them via WhatsApp or by email. “The most promovores quickly migrated on the internet. Among the seniors, a good half is not refractory to the web, and opts at least for a communication by email. Others are satisfied with the catalog available in store,” added Frédéric Preslot, Operational Marketing Director of Carrefour France, with the Parisian.
In 2022, this production of leaflets represented 75,000 tonnes of paper against 15,000 tonnes in 2024, a figure which is therefore still led to drop. This initiative will reduce costs and this could also have an impact on store prices, as the group’s CEO assures in a press release: “Less paper catalog, it is obviously less waste, but it There are also new costs of costs that we can reinvest in the prices offered to our customers. ” The paper can, in fact, cost an average hypermarket between 500,000 and 600,000 euros per year.
In its latest evaluation report “Yes PUB”, the Ecological Transition Agency (ADEME) reveals that the annual paper tonnage used for advertising fell in France: 400,000 tonnes in 2023 against 900,000 four years earlier. In addition, on average, 25% of French people adopted the “Stop Pub” sticker on their mailbox.