The surge of extreme right speeches and ideas began on the internet before making a way in the media, especially those held by the French billionaire Vincent Bolloré. This is what journalists Pierre Plottu and Maxime Macé say in the book Pop fascism (Diverges, 2024). Both are the guests of The media workshop.
Maxime Macé And Stone have been working for many years on the far -right movement in France, from the most radical groups to the national rally. These two journalists from the French daily Release published in September 2024 Pop fascism – How the extreme right has won the cultural battle on the Internetat Diverges Éditions.
Pop fascisma title in the form of a nod to post-fascism, the label used in Italy to define the positioning of Giorgia Meloni, torn between its radical origins and its conservative approach.
In their book and in this interview of almost an hour in The media workshop of RFI, Maxime Macé and Pierre Plottu also explain how this ” fachosphere “Was born and structured herself online from the mid -2000s, thus managed to discerns his messages. There is talk of Fdesouche, Novopress, E & R of Alain Soral but also of the Blabla 18-25 forum. Figures like Papacito or Thaïs d’Escufon.
The role of platforms like YouTube, Facebook, X (formerly Twitter) or Tiktok and their algorithms, which promote dividing content, is mentioned. Fears of demonetization or displacement that led to the development of lifestyle content on the chains of far -right networks.
Finally, Pierre Plottu and Maxime Macé explain that the words and extreme right ideas – like the conspiratorial theory of the great replacement – find outlets in the traditional media. They cite in particular the media empire of the Breton billionaire Vincent Bolloré, made up of a written press (the JDD,, Paris Match), radios like Europe 1 and televisions (Canal+, C8 and CNews). A real ” ecosystem “, They explain, with his figureheads like Cyril Hanouna and Pascal Praud, but also the rise of influencers from the web.
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