Revolutionary, this luxury watch broke the codes of the watch market. Its timeless design will have attracted celebrities around the world. Today it remains the most sought after, even 121 years later.
Luxury watchmaking escapes all temporality: the watches clawed from a secular house cross time and eras, without ever losing their attraction or dust. An ultra desirability which is explained by an outstanding know -how -often made in Switzerland please -, a goldsmith’s work requiring long hours, a style that does not submit to any ephemeral trend and a reputation that is no longer to be done. Over the years, emblematic models continue to be unanimous with laymen as enthusiasts. But if in our imagination, the Swiss watchmarks are undoubtedly the most popular, it would seem that the most sought -after luxury watch of the year is in reality French. This is a study by Google for the needs of the site Watchfinder & Co which highlights it.
Created in 1904, she was seen on the wrist of many celebrities of pop culture and royalty, including Prince Harry, Tom Cruise or Jonathan Cohen. Its design, recognizable between a thousand, dresses with a square dial made of subtlety, rounded over the angles and the ends. Two on each side of the square: the screws of the dial are clearly assumed. With the French watchmaker, they even become a refined aesthetic criterion.
The bracelet, sometimes leather, sometimes of metal, constitutes the main innovation of this timepiece at the time when it is born: the male watch market is then made of pocket watches, which cling to pants and especially not On the wrist – a decorative element that we readily leave to the fairer sex. It is to meet the needs of the aviator Alberto-Santos Dumont that this wristwatch, which today bears its name, comes to life. The latter complains of not being able to watch the time while driving the plane; His friend Louis immediately imagined a more practical model to him, which will eventually become iconic. You will understand: the most sought after watch in 2024 is therefore the Santos de Cartier.
Like any self -respecting luxury piece, the Santos largely transcends its utility function to put on a statutory dimension: symbol of social success, it gives the time, but also of the value to its owner. You just have to look at its stratospheric price to understand that it evolves in another universe: new, count 4,200 euros for the cheapest. For the most expensive, multiply this figure by 8. The French house embodied by the famous panther can be proud: it is one of the few watches which takes value with the years according to the experts. The Santos has not finished flying …