Coop not only stands for grocery stores but also makes its own brand with its own groceries. These will have a new look and may be out in the stores at any time. The new packages mainly apply to frozen products.
News24 Have talked to Marcus BjörlingPress secretary at Coop.
– During the winter, the first new bags with the information start to be printed and then land in the freezer counters in Coop’s stores. As previous products sell out, these are replaced with the new ones.
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The new packages will have new cooking manuals, more specifically cooking instructions for Airfryers. According to Coop, the use of Airfryers has increased.
– Airfryers are popular in Swedish kitchens, and the number of users is growing steadily, says Björling.
In an email he sends with which packaging will receive cooking instructions to Airfyers in addition to the product Crispy Fish, which could already be seen in the stores with new instructions in the winter.
Photo: Coop.
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Marcus Björling continues to point out that Airfryers are flexible alternatives in everyday life.
– Airfryers often cook food faster and with a crispier texture than conventional ovens, which is in line with the quality that customers demand in freezer goods, he says in an interview with News24.