(Finance) – Heineken Italia protagonist at the tenth edition of “Beer & Food Attraction – The Eating Out Experience Show”the reference appointment for the beverage and the bar world, in Program in Rimini from 16 to 18 February Next. The first beer producer of the town with almost 7 million hectoliters of beer products will be present in the Arena area – Pad. A5 – Stand 194, with its beer wallet, the largest and most varied in the sector (over 60 references marketed in Italy). A varied and articulated offer that will be present on display and tasting at Beer & Food Attraction, with which Heineken He supported the growth of the market by leading the company to produce one bottle of beer out of 3 underwear in our country.
On stage in the Arena area le Heineken beers Divided into dedicated corners that, for the occasion, will be tapped by a team of professional pills. To enrich the experience, the participation of teachers of the University of Birra, Luca Paris and Fabio Spina, who will guide customers and operators in the sector to discover products in the assortment. TO Heineken, Birra Moretti, Ichnusa, Messina beer And Dreher International specialties such as Lagunitas Ipa, Blanche de Brussels and Slalom.
Spotlight on the food combination – beer In the Moretti beer cornerthe most representative beer brand of Italianness for 47% of compatriots, where there will be a space dedicated to pizzas to celebrate the first (and more classic) Italian pairing with the Maestro pizza chef Gianni di Lella. A now distinctive character, that of combining food in our country: thanks to the increase in the types available, now 82% of Italians think that beers are perfectly suitable for food and typical recipes of the Mediterranean diet (source: Beer-doxa observatory). Finally, in Corner IchhnusaThe Murse Andrea D’Ascanio He will present a live show dedicated to sustainability, the theme on which he has already collaborated with the brand with dedicated works, while Birra Messina will preview its Limited Edition 2025 glasses.
The Heineken initiatives in Beer & Food Attraction They aim to enhance an increasingly diversified portfolio that responds to the needs of consumers. In over 50 years of presence in Italy, Heineken has contributed to enhancing the culture of beer, responding to an increasingly aware audience and accompanying moments of sociality. Today, Heineken portfolio allows you to meet the needs of all consumers, thanks to a complete and varied offer, supported by solid partnership with its customers.
At the basis of market growth for Heineken there is in fact teamwork with customers, such as distributors and professionals of the outside home. According to the latest research conducted by Beer observatory with Agronetwork, For 8 out of 10 consumers, the quality of the beers offer is essential for the choice of the room. At the same time, 64% of the economic value generated by the beer sector comes from bars and restaurants and points of sale: the beer supply chain is therefore driven by the consumption of Italians away from home and home, as a drink to be accompanied by moments of conviviality, on multiple occasions that They range from the meal to the aperitif but in general in every moment of sociality that is renewed daily in the over 300 thousand exercises of the Belpaese. A fact, which expresses the value of the world Ho.re.ca. For the sector and for Heineken. But also the importance of the culture of the product and the service at the basis of market growth. A well -tapped beer is an index of beer culture and professionalization: behind the administration of a beer at the bar or restaurant there is a professional capable of enhancing the product to the maximum of its potential, who knows how to tell the customer, recommend the combinations, plan the purchase in the right quantities.