During the past week there has been a price war between ICA and Coca Cola. ICA has simply not agreed to the new prize that Coca Cola put on its products, which has made Coca Cola’s products fewer or can even be entirely at several ICA stores.
Don’t miss: Coops CEO reveals the reason for increased food prices
Price war between Coca Cola and ICA
So far, the conflict is not resolved.
– Within the framework of our customer collaboration, we are continuous dialogues on our prices. It is a priority for us to always handle our pricing in accordance with current laws and regulations and acts in a fair and responsible way. We never go into details in individual dialogues, have Rebecca GertssonHead of Communications at Coca Cola, previously written in an email response to News24.
Read more: Superpopular product can disappear from ICA: “empty shelves”
Don’t miss: Latest news – take part in what is happening right now
What will happen to Coca Cola at Coop?
However, how other store chains reason with Coca Cola is not clear. In addition to ICA, there are also food giants Dagab and Coop, as what it looks like, have not started to reduce the Coca Cola products in the store.
In an email response to the newspaper Dagnigvarunytt, both Dagab and Coop write that there is no weirdness between them and Coca Cola.
Read more: Coop most expensive – the answer: “Disadvantages”
“We have ongoing dialogue with all our suppliers. In the relationship with Coca-Cola there is nothing to comment on, ”writes Therese button at Coop’s press service, to the newspaper.
Whether the stores choose to withdraw the soda or not remains to be seen.
Don’t miss: “Ordinary” Cola or Cola Zero? That’s what the researcher says