The Super Bowl is the biggest sports show in the United States and is still eagerly awaited.
The Super Bowl is, like every year, an essential and long -awaited event. This year, the final poster will oppose the Chiefs of Kansas City to the Eagles of Philadelphia. This final is the same poster as the Super Bowl LVII, in 2023, which had offered an incredible show with a last quarter of anthology.
Advertisements, Half Time Show … The Super Bowl goes beyond sporting performance and is a real business for advertisers and bettors and a real moment of sharing for certain families. Once again, the Chiefs of Kansas City and Patrick Mahomes will be eagerly awaited, but he will not be the only one under the spotlight.
Like last year, the eyes will also be riveted on an American song superstar, Taylor Swift. The singer will once again be present alongside Travis Kelce, Kansas player and her companion. Its presence in 2024 had inflated the audiences of the show, the program had become the most watched in the history of television in the United States with 123.4 million viewers.
Amazing thing, Taylor Swift was not a big fan of Kansas, on the contrary. The star was originally an unconditional Eagles. At the time, the singer and her father Scott argued the franchise. We also regularly saw the singer with a sweatshirt or an Eagles jersey in concert.
In the lyrics of his song Gold Rush In 2020, Taylor Swift also alluded: “I See Me Padding Across Your Wooden Floors / With My Eagles T-shirt Hanging from the door” (I see myself walking on your parquet / with my eagles jersey hanging on the door).
One of the Philadelphia radios would have very badly taken the “betrayal” of Taylor Swift by removing the wave singer for a weekend, during a match between the two teams in 2023. During the Last Super Bowl between the two franchises, she had not taken part, but it must be said that she was not yet in a relationship with Travis Kelce.
One thing is sure, the presence of Taylor Swift, the most listened to the planet, is good at the NFL. “”The “Taylor Swift” effect is positive. It creates the buzz “, explained the boss of the American football league.