According to the official statement today, the new CEO of DS Automobiles focusing on premium vehicles Xavier peugeot was.
DS from Turkey on this issue was as follows: “Xavier Peugeot was appointed as the CEO of the DS Automobiles brand instead of Olivier François, who will continue his other strategic tasks within Stellantis. Thus, Xavier Peugeot will serve as a chairman (COO) in charge of expanded European operations in the company. 60 -year -old Xavier Peugeot, who joined the PSA Peugeot Citroën Group in 1994, first completed his master’s degree in Business Administration at the University of Paris La Sorbonne and then at the University of Paris Duphine. Xavier Peugeot then held various positions in the field of sales and marketing. Among these tasks, Peugeot Dutch Partnership Director in 2005-2007 and the Marketing and Communication Director of the Peugeot brand between 2009-2011.
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In 2012, as the Peugeot Product Director, he contributed significantly to the brand for the creation of a consistent and global product range. In 2014, he assumed the task of Citroën Product Director and pioneered the renewal of the remarkable Citroën product range to make mobility accessible to everyone. In 2019, he was appointed as the PSA Director of Commercial Vehicles Business Unit within Stellantis. Jean-Philippe Imparato, who started his words by congratulating Olivier who ruled DS Automobiles for nearly two years, strengthened the identity of the brand and its unique position in the market by emphasizing French culture and the president of the extended European operations. Another important issue is its comprehensive studies to increase customer satisfaction.
We have started to take the fruits of these studies and our goal is to continue to maintain these efforts towards reaching the level of excellence. I would like to thank Olivier and I would like to welcome Xavier to welcome us as our brand starts a new era. ” DS Automobiles’ 10th anniversary of the new celebration, the legendary DS in 1955, the 70th anniversary of the brand and the brand’s new 100 %electric flagship DS N ° 8, which continued with the global launch of DS Automobiles CEO Xavier Peugeot said, “DS Automobiles has a young brand with solid foundations and an extraordinary heritage with its legendary DS model celebrating its 70th anniversary this year.
I would like to appreciate the loyalty of all my colleagues who have worked before me, especially Olivier, who has done a great job in consolidating the development of the brand. I am proud to be a part of the teams who have proven their motivation and skills to create a unique universe in the automotive world. We will continue to write this story together to bring DS Automobiles’s worldwide influence, the image of perfection and expertise further further. ” As of February 3, 2025, Xavier Peugeot also happened to the Heritage section of Stellantis. ”