At only 23 years old, Paul-Loup Sulitzer is “a combined of self-made-man and son of the family” who willingly presents himself as “the youngest CEO in Europe”. He practiced several trades: racing boy, taxi driver in Sinai, advertising, before embarking on business. Soon, he will experience fortune and success before a descent into hell between judicial problems and ruinous divorce.
In the express of November 24, 1969
CH23 against Nénette
The jackpot in a sponge. Paul -Loup Sulitzer, the gray -eye pale young man who had done – among other things – Fortune in the keychain, found a new job: he will sell sponges to motorists.
He calls them CH 23. The mysterious blue and red acronym which is, this week, affixed on tries of representatives or at the back of the cars appears as a formidable competitor of the “Nénette”. And swipe.
Solvant, lustrating and protective, the detergent dispenses by the gray and yellow sponge of Mr. Sulitzer intends to save the cars of the filth: CH 23 ensures 35 cleaning for the low price of 18 F. and for the biggest benefit, obviously, by M. SULITZER.
Paul-Loup Sulitzer in the Express of November 24, 1969
© / L’Express
“I hope to win 10 million francs in eight months”
From his Louis XVI show on the banks of the Seine, “Paul-Loup”, 23, carefully studied the strategy of the Swipe detergent and evaluated the profits of its Australian promoters. “I hope,” he said slowly, win 10 million francs in eight months. ” His project, peddled by mouth, has already aroused vocations. The checks of sellers candidates who want to ensure a stock of sponges, with large waves, at Mr. Sulitzer. The expected benefits in the detergent will consolidate the rounds that he has already gained randomly from import-export and real estate. “And I am only 23 years old,” he repeats: 23 is for him a magic figure.
The promoter of CH 23, who willingly presents himself as “the youngest CEO in Europe”, is a handset of self-made-Man and a son of the family. Accustomed to small trades – he was, he said, racing boy, taxi driver in Sinai, then advertising – but heir to a comfortable fortune from the paternal trailers Titan, he baptized seven or eight companies And has been carved, by spending a lot of energy, a reputation as a king of the gadget, or a specialist in “blows”: the “blow” of the Copocléphiles club, that of the ugly modeling agency, that of the giant pen , that of the automotive umbrella imported from Japan, and others that he has, perhaps, himself forgotten.
For his last “blow”, the young man, surrounded by advice of all kinds and anxious to let out his character, wanted to be useful. Better still: eager to be imitated, he prepares a Sulitzer foundation, which will attribute a prize of 20,000 francs to a young person under 25, to reward the corporate spirit. Useful or useless business.
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