(Finance) – Ice – Agency for promotion abroad and internationalization of Italian companiesand eataly, unique reality that stands from
Always the goal of enhancing Italian food and wine excellence in the world, they combine forces in a campaign dedicated to Made in Italy. The partnership – explains the note – It will show the best of Italian agri -food excellence until December 2025.
The joint initiative between the agency Ice and Eataly will be made in coordination with the Ministry of Foreign Affairs and International Cooperation.
For 2025, Ice and Eataly Agency LAnciano a promotion dedicated to thousands of Italian diaries with the aim of strengthening the visibility of Italian products in seven of verses markets: United States of America, Canada, United Kingdom, Sweden, Germany, France and United Arab Emirates. In the same Mercati Eataly will also insert over 100 new suppliers selected in collaboration with the Ice Agency, many of which will enter the destination market for the first time.
Focus of the partnership SArà on the quality of Italian products, on their authenticity and on the peculiar characteristics that make Made in Italy unique in the world. Fundamental pillar of this campaign will be to host, in 18 Eataly stores in the target countries, a series of events and initiatives, linked to Italian culture and intended for the final consumer.
The events will be organized in conjunction with the main international fairs and other important opportunities for promoting the agri -food chain.