As an entrepreneur you also have to advertise yourself. “If you have worked at a club or private house for a long time, where advertising is done for you, then it is suddenly quite a job.” According to Moira, a common mistake is that sex workers write down in their advertising text what they do not offer. But when customers search online for those words, they end up with that advertisement. “Customers do not read further than their nose,” she says. “And then you get requests for something you don’t do and then everyone is annoyed by that.”