In the world of fashionistas, we’ve only been hearing about this for a few months. The collaboration between Louis Vuitton and a famous Japanese artist is already causing a sensation and, at the same time, announces the return of this controversial trend from the 90s.
Fashion comes and goes, and old trends sometimes end up shattered after a few months. If the Quiet luxury was unbeatable on the fashionista planet, here it is swept away by its worthy competitor, a little noisier: the Loud luxury. Clever mix between movements Mob wife And Y2Kit encompasses a number of micro trends that have already invaded our wardrobes: maximalist accessories, prints that hurt the retina, ultra flashy colors but also, a star trend from the end of the 90’s. Relaunched in particular thanks to the recent collaboration between Louis Vuitton and a famous Japanese artist, the latter is divisive. The reason? It is associated with the desire to “excessively” display one’s social status in the collective imagination.
Here you have some logos: this is the “logomania” trend. If the logo is used by brands to assert their stylistic identity in the eyes of the general public, it therefore takes on, among certain individuals, the desire to demonstrate their belonging to a so-called “rich” socio-economic class. Ultra visible brand logos on clothing and accessories, in solo and maxi format, or available in all-over print for a most ostentatious look: logomania is already on all fashionistas. Not surprising when we know that the popularity of logos increased by 25% during the year 2024.
The reissue of the collaboration between Louis Vuitton and the artist Takashi Murakami will therefore have confirmed the strong return of this “logo galore” trend. Two decades ago, she had already seduced Naomi Campbell, Paris Hilton, and the entire modosphere.
But if it is an integral part of the DNA of the famous French trunk maker – notably with the iconic Monogram that everyone knows -, under the label of the Japanese artist, the LV logo becomes the star of the accessory and is at its peak. It is adorned with pop and flashy colors, adorned with smiley flowers, inviting “creatures from planet 66” to keep him company, and is displayed on a white coated canvas to be twice as visible.
Result ? A choice anniversary reissue, where best-selling pieces from the old collection and new stylistic items are stamped with the famous Monogram in 33 colors: the Speedy and Keepall bags mingle with the Neverfull MM and the Capucines. A couture interpretation of logomania that will not fail to convince the last skeptics!