At a time of great fractures and clans forming in video games, the CI Games studio, well known for the license The Lords of the Fallen, has decided to take a position, that of anti-wokism. It was in fact during a discussion with his investors that Ryan Hill, the studio’s marketing director, indicated that he rejected any form of DEI (Diversity, Equity, Inclusion) in his games and did not follow any political agenda. Ryan Hill told investors that the studio “prefers to focus on the player experience with themes and characters created specifically for all audiences”. The latter also added that many games with an affiliation with the DEI have underperformed and that integrating wokism is a risk of commercial failure.
“While some video games have recently taken the opportunity to incorporate social or political agendas into their experiences, it is clear that many players do not appreciate this, and as a result we have seen a number of releases from large scale underperform commercially in the last year alone Our games will always be developed to maximize player enjoyment and commercial success, and as such we will not incorporate any social or political agency into these experiences. future, having observed the high risk that this can to present.”
Ryan Hill did not expand on his definition of “political agendas,” nor define what “high risk” meant to him and studio management. He also didn’t illustrate which games he said had “underperformed commercially” or, in fact, elaborate on what commercial success looked like to him. While CI Games declined to comment further on Hill’s statement to investors, the studio’s CEO, Marek Tyminski, on the other hand, supported the remarks that the studio would not include a DEI element in its games through a tweet.
