This could threaten Systembolaget’s future

The deadline for the government’s proposal on farm sales of alcohol expired on Thursday night.
Meal researcher Richard Tellström believes that Systembolaget, which had a monopoly on selling alcohol, may be threatened by a shift in people’s values.
– It is possible to change even things like this if people don’t want it anymore, he says in Efter fem.

If everything goes as the government wants, you will already be able to buy alcohol in farm shops and microbreweries by summer. Richard Tellström says that this is a historic decision.

– You can say that when it comes to Swedish alcohol policy, this is of biblical proportions. It is huge because Systembolaget has had a monopoly on selling bottled alcohol that has a higher strength than beer since the 1910s.

“It will not compete with Systembolaget”

The meal researcher believes that the change will mean the development of premium products that will also be more easily accessible to people.

– The farm sales of alcohol will surely not compete with Systembolaget, which is within a different range such as bulk and the like. The farm sale of alcohol is very much about premium products, i.e. more expensive products.

“Then there will be change”

In Sweden, Systembolaget has existed for 175 years. Although Richard Tellström does not believe that farm sales in particular can compete with Systembolaget’s sales, he believes that a change in people’s values ​​in the long run could threaten Systembolaget’s future.

– We have a long tradition of having system companies and having a regulation on it. But we have all been part of NATO entry and then we had been non-aligned for just over 200 years. So even things like this can be changed if people don’t want it anymore. Then there will be change.