Pringles chips have existed in Sweden since the late 1980s. In 2011, the chips were sold in over 140 countries worldwide, and in 2012, Pringles was the fourth best-selling snack brand in the world, after Lay’s, Doritos and Cheetos.
Pringles has several different flavors and constantly comes up with new exciting combinations.
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Pringles launches Mystery Flavor Super Mario chips
Week four, the chip brand is launching a new, secret flavor inspired by Super Mario. The chips are launched in stores in week four, but can already be bought online in selected snack shops.
The classic cylinder-shaped can is gray and on the front it is decorated with the classic question mark box, which anyone who has ever played a Super Mario game is probably familiar with.
Pringles Mystery Flavor Super Mario chips are described as a flavor that challenges your taste buds and should be unexpected.
It tastes like Pringles Mystery Flavor Super Mario
Pringles has not disclosed exactly what the chips taste like. But on the list of contents, you can read that the chips contain onion powder, and a spice mix with chili powder and jalapeno powder. The chips also contain garlic extract and tomato powder, according to the list of ingredients.
In social media, the new chips have received strong reactions and many believe they taste like mushrooms.
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Strong reactions in social media
Matsikset posted about the chip news on Instagram and the post quickly received over 2,500 likes and comments.
“Mega Mushroom?”
“With the taste of turtle and mushrooms, we can hope.”
“The only thing I can think of in terms of edibles that has to do with Super Mario is mushrooms, and then I guess truffles”.
“Fly agaric?”
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The customers: “Sneaky”
But there are also those who believe that Pringles has really failed with the flavoring of the chips and therefore launched them as “a secret flavor” so that someone will still buy them.
“The trick that is used when you have failed with the new flavoring venture and can’t bear to do it again?”, writes one customer and another fills in.
“It seems like a sly way to sell the chips where for some reason you messed up the spice mix or don’t even know what flavor the chips have. Then you pack them in a mysterious box. Or? And what do you do with the content declaration? But it’s Super Mario, so those of us who like games will probably buy anyway.”
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The profiles test Pringle’s new chips with a secret flavor
In Poland, among others, the chips have already been launched, and even there the reactions are many. Several Tiktok profiles have posted testing the chips and the videos have reached over 900,000 views.
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