In 2018, there was a crisis in Swedish homes, the O’boy was over. And in the fall and winter of 2024, the same crisis occurred again, O’boy could no longer be found.
Therefore, all O’boy was over in 2018
In 2018, O’boy was out of stock due to technical problems with the manufacturer.
Then people went crazy and even started selling and buying the O’boy powder on auction sites.
– People are crazy when it comes to sugar. Some will pay anything for O’boy apparently, one of the people told me who took the opportunity to sell their stock of the classic drink, for SVT at the event.
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Therefore, the O’boy was out again in 2024
During the autumn and winter of 2024, it was again not possible to buy O’boy and the store shelves echoed empty all over Sweden.
The manufacturer Mondelez explained to P4 Kalmar that the shortage of O’boy was due to “a temporary shortage of cocoa beans at one of our suppliers”.
Due to the shortage, O’boy could not be produced in the desired volume and eventually everything ran out.
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Now deliveries of O’boy are back on track
But at the beginning of January, deliveries seemed to start rolling again to the stores.
Mondelez has stated that they are working full time at the O’boy factory in Upplands Väsby in Stockholm to secure deliveries, in order to increase production again as soon as possible. However, it is unclear when production will be in full swing again.
“Unfortunately, it is not possible to say anything about when we will be back in full production as this is due to conditions beyond our control,” wrote the press service Erik Lodding in an email to Dagligvarnytt.
That’s the O’boy status at Ica and Coop
On December 27, Coop’s press secretary announced Therese Knapp, in an email to Dagligvarunytt that the chain has started bringing in O’boy again and distributed it between its stores.
“The situation is better at Coop now. We have started to receive deliveries of O’Boy 1.1 kg which we distribute between our stores,” she wrote in her email to the newspaper.
According to a press officer at Ica, their stores should still have a certain shortage and the supply may vary in the different stores. But they should also have started to receive replenishment to their central warehouse.
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