After a study launched by Marketing last January to define the favorite brands of the French in 2022, Sephora was voted consumers’ favorite brand in the beauty category. Selection criteria, and reason for its success… We tell you everything.
At the house of Marketing, the tradition continues! For the thirteenth consecutive year, based on a study by the strategy consulting firm EY-Parthenon, the brand has just announced the names of the winners of its program “Favorite brands of the French ” in each of its 17 categories, beauty including. And at the head of it is the cosmetics brand Sephorathen crowned favorite establishment of beautystasbefore Yves Rocher and Marionnaud. A result obtained from a survey carried out last January among 60,000 people in Europe, including 9,500 French people, who also rated the different brands in the running according to 14 selection criteria. Customer confidence, quality of the offer, value for money, after-sales service, sustainable development, reception and advice, ease of access, pleasure when buying, buying experience, help in decision-making purchase and omnichannel… So many requirements ticked by the giant of the cosmetic for this year 2022. A result that will allow it to increase its visibility with 13 million French people. Hats off!
Sephora, favorite brand of the French for several seasons
Yes Sephora excels once again in the eyes of public opinion in its category, the company of cosmetics French is not at its first victory. In reality, this is his second consecutive consecration, then elected better beauty sign in 2021. A result that is also found in 2018, and that the study carried out by Marketing 4 years ago explained by the company’s ability to optimize the customer experience, store advice, and the generosity of the loyalty program it offers to its customers. From yesterday to today, there is therefore no doubt that the number 1 of the makeup in France still has a bright future ahead of it.