The intense interest of the participants continues on the second day of the Istanbul Marketing Summit, which opened its doors for the ninth time in its seventh year. On the second day of the 3-day event; Alarko Holding Corporate Communications and Sustainability Director Canan Egüz Coşkun, Garanti BBVA Payment Systems Deputy General Manager responsible for Portfolio Management and Brand Partnerships Pelin Batu, Kagmedia Sports Founder Anıl Güler, MediaMarkt Turkey Marketing, E-commerce and Corporate Communications Director Tolga Unvan, Mili Güreşçi Buse Many important names took the stage, including Tosun Çavuşoğlu, National Paralympic Swimmer Sümeyye Boyacı and DJ Mahmut Orhan.
Digitalization and artificial intelligence are in everyone’s focus
Speaking at the Istanbul Marketing Summit, Alarko Holding Corporate Communications and Sustainability Director Canan Egüz Coşkun shared that the brand is moving towards a more sustainable and innovative area in line with the developments in its investments. Talking about future goals, Çoşkun said, “We want to draw more attention with our social projects by further strengthening the “New Definition of Value” motto in 2025. “At the same time, we aim to rank third in the world by increasing our soilless agricultural areas in Türkiye and Kazakhstan to 10 thousand decares in the coming period,” he said.
Another name among the speakers who met with the participants at the Istanbul Marketing Summit was Pelin Batu, Deputy General Manager responsible for Garanti BBVA Payment Systems Portfolio Management and Brand Partnerships. Stating that they have left behind a challenging but innovative year for Garanti BBVA, Pelin Batu said, “Digitalization and speed have been among the issues we have given importance to since the past. In this context, we aimed to improve the user experience by using artificial intelligence solutions in an innovative way. Discovering firsts and doing this sustainably requires knowing the customer. At this point, our main motto was “Empathy”. ” he said.
MediaMarkt Türkiye Marketing, E-commerce and Corporate Communications Director Tolga Unvan and the new face of the brand, DJ Mahmut Orhan, also took part as speakers at the Istanbul Marketing Summit. Making statements about new brand collaborations and future goals, Tolga Unvan said, “We collaborated with Mahmut Orhan because we believe that both the pulse of the youth and technology unites us. With the effect of this collaboration, the download rates of our application increased 3 times. Congratulations were also received from the global team on this rise. “We will have great work together in the coming periods,” he said. Talking about how compatible they are regarding the brand collaboration, Mahmut Orhan said, “I received comments from those around me about how compatible this work is for the parties. “I am happy that I was able to adapt quickly as an individual and feel a sense of belonging,” he said. Talking about the changing effect of artificial intelligence on our lives, Orhan said, “In the years when I first started working, we can now do projects in a few minutes, thanks to artificial intelligence, which we could prepare by working as a team for days. At this point, I think it is a tool that we will really benefit from. “In the coming period, we will prepare 10 clips consisting of complementary stories prepared with artificial intelligence in the album I will release,” he said.
”Brands need to support athletes on their journey to success”
Kagmedia Sports Founder Anıl Güler, National Wrestler Buse Tosun Çavuşoğlu and National Paralympic Swimmer Sümeyye Boyacı were among the names that took the stage on the second day of the Istanbul Marketing Summit.
Kagmedia Sports Founder Anıl Güler, who said that brands should engage in “Togetherness Communication” in his speech at the Istanbul Marketing Summit, talked about the sponsorships companies make with athletes and the relativity of success. Güler said, ”Success is a relative concept, here it is not only result-oriented but also the athlete’s story and training process must be conveyed to the society. At this point, it is important that sponsorships support the athletes’ activities in a healthier progress. We see an increase in sponsorships compared to previous years, but this rate is still not enough, especially for individual athletes. Considering the successes achieved in the past Olympics, it should not be forgotten that the medals come from individual athletes.” he said.
Our National Wrestler Buse Tosun Çavuşoğlu, who returned from the Olympics with third place, said, “I can say that the best Olympics I have participated in so far is the 2024 Paris Olympics because I returned with a medal. “My goal is to write my name in history in golden letters and return with a gold medal at the Olympics to be held in Los Angeles in 2028,” he said. National Paralympic Swimmer Sümeyye Boyacı talked about her future goals and said, “My favorite Olympics will be the Olympics where I return with a medal. “One of the things I attach importance to while preparing for my dreams is to return to my country without wishing,” he said.
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